Reviews & Recommendations

I believe the best reflection of my work, and what I’m most proud of in my career, is what others have said about working with me. Below you can find a selection of quotes from managers I have worked for in recent years.

“Here’s the kind of guy John Wilkinson is: I brought him in to The Vitamin Shoppe cover maternity leave for my copywriter. After just 5 days on the job, I had an unexpected death in the family and had to take a week off. John didn’t bat an eye. He covered the work confidently and seamlessly.

From SMS messages to print pieces, web assets, and paid media, he was absolutely on point, delivering against the briefs flawlessly. When I got back, the pile of work and revisions I expected just weren’t there. Because he had taken care of it.

John’s level of professionalism, creativity, and work ethic has been top-notch throughout his tenure at The Vitamin Shoppe. I’d clone him and hire him twice if I could. Bottom line, if John is available… Snap. Him. Up.”

— Josh Frank, Copy Director, The Vitamin Shoppe

“I had the privilege of directing and working with John at Brookfield Properties. He quickly adapted to the retail real estate industry and demonstrated a high level of excellence and ownership of copy across all of our projects and omnichannel B2B marketing campaigns.

His creative contributions during brainstorming sessions were invaluable. His resulting copy was always on brand, well written, and the majority of the time was approved within two rounds of reviews or less.

He was responsive, asked excellent clarifying questions, could pivot at a moment's notice, and was always a team player.

With John's level of professionalism, creativity, and commitment to quality any organization would be fortunate to work with him.”

— Tina Zabel, Director, Creative & Brand Strategy, Brookfield Properties Retail

“I had the privilege of collaborating with John, a truly exceptional Copywriter, during his time at Brookfield Properties. John's responsibilities included brand copywriting, editorial content, property positioning statements, brand narratives, and corporate storytelling. …

John's keen ability to listen and incorporate input from key stakeholders made a significant impact on the success of our team's projects and corporate marketing campaigns. His editorial and corporate storytelling skills enabled us to launch our first lead-gen content hub.

Throughout our year of working together, I truly admired John's natural collaborative nature and his ability to remain calm and focused while incorporating feedback into his work. He consistently delivered high-quality copy that not only aligned with the project's goals but also fostered strong relationships with the broader team.

John was a great asset to our creative team, combining his exceptional copywriting skills with a genuine team player attitude.”

— Andrew Barton, Senior Vice President, Creative and Brand Strategy, Brookfield Properties Retail